A cartridge of photographs brings to mind the term "lifestyle" social media bloggers staging the same photograph in front of a sunset in Santorini, vibrant dinner plates taken from above, magazines devoted to profiling the rich and famous homes. In the kind of consumer culture that social media makes, the idea of lifestyle is mixed up; however, it also undergirds significant social and political controversies. Think of all the ways the lifestyle has been adopted in the past six months alone. It's used to explain how the coronavirus has changed American habits. It's at the center of the perennial essay and anti-essay "leaving Nyc." Most importantly, it explains the ways in which, at the cost of White security, health, and wealth, white life in America was made simpler. To indicate a certain form of an Instagram photo, lifestyle is not just some jokey word. Our memories decide lifestyle, our memories help us construct meaning, and understanding directs our relationship to things, by extension consumerism, by extending the rules that regulate who deserves what.